Dignitas prescinde de su actual equipo de CSGO

"Parken ready with a new business model: Want to spend millions on professional computer players in FCK-jerseys The company behind Denmark’s biggest football club are working on a million investment in three e-sports teams, who are going to play in FCK-jerseys. It will be the so far biggest investment in Dansih e-sport.

The company behind Denmark’s most succesfull football team, FC København/Copenhagen, is in the process of investing millions in athletes, who excel with a mouse and keyboard instead of boots and shinguards.

According to Finans’ informations, Parken Sport & Entertaintment want to invest a yearly two-digit million amount on three e-sports teams, who in the long run are going to compete in the World elite. The teams will, while wearing FCK-jerseys, compete in the rapidly growing e-sport, where computer games has become a competitive sport, and where prizes and sponsorships are bringing in millions of kroner to the wallets of the best computer gamers.

The company is, according to Finans’ sources, in the process of making three teams in the games FIFA, Counter Strike and Dota 2. Whether the new FCK-teams will be buy-outs of existing or whether the Copenhagen-club vil buy individual gamers and make their own teams, is still not known. Director of Parken Sport & Entertaintment, Anders Hørsholt, does not want to confirm the specific investment, but says to Finans:

“We are keeping an eye on the development within e-sport, like other big football clubs do. It’s an exciting area, which you can imagine FCK being a part of in the future. But whether and when it can become specific, time will tell.”

In the same fashion, Parken Sport & Entertaintment does not want to confirm what size the investment will end up as. But if you look at similar projects around the World, it costs around 8-10 million kr. per year to run an e-sports team in the World elite. Parken Sport & Entertaintment is in talks with a business partner about sharing the investment, Finans’ sources say.

The coming investment will be the so far biggest capital investment in e-sport in Denmark, which has two other million investments. In January the IT-millionaire Tommy Ahlers and the capital fund Sunstone Capital joined to make an investment in the World famous, Danish Counter Strike team Astralis. And in September, Saxo Bank-founder Lars Seier Christensen invested a seven digit amount in the e-sports club Tricked Esports. Parken will not be a ”firstmover” in hiring e-sport gamers in Denmark. Earlier this year the football club OB hired Lasse Bækkelund as professional FIFA-player. And if you look towards Europe’s biggest football clubs, e-sports is already a part of business in clubs like Valencia CF and PSG. They have invest millions in the industry, which will have a revenue above 3 billion kroner this year."

Danish football club F.C. Copenhagen are looking to expand to esports with the signing of a CS:GO team, Finans.dk reports.

According to the report, Parken Sport og Entertainment A/S, the company behind the Danish football champions, is planning an annual double-digit million DKK investment to bring esports to the club in three different games: Counter-Strike, Fifa and Dota 2.

It is unknown whether F.C. Copenhagen will sign a pre-existing CS:GO team or build one from scratch, but the report comes just hours after dignitas parted ways with their squad in what was described as "a mutual decision".

The Danish football champions are looking to enter esports

Parken Sport og Entertainment A/S director Anders Hørsholt confirmed to Finans.dk that the club are following esports closely, but refused to share any specific plans.

"We are following the course of developments in esports as other major football clubs are," he said.

"It is an exciting area, one F.C. Copenhagen want to be part of in the future. But if and when that happens, only time will tell."

F.C. Copenhagen, who competed in the Champions League this season, could thus become the latest football club to enter esports, following in the footsteps of other household names such as Paris Saint-Germain, Schalke and Valencia.