Unicorns of Love anuncia su asociación con Lagardère Sports, una agencia de entretenimiento y márketing que lleva esas ramas de varios equipos de fútbol de la liga alemana, entre otros proyectos.
Lagardère Sports, an entertainment and marketing agency that partners primarily with German football (soccer) clubs, has announced that they have signed European League of Legends team, Unicorns of Love.
Lagardère Sports is a leading global entertainment and marketing agency in multiple sporting titles. As one of the biggest names in the industry, Lagardère Sports have partnered with 15 football clubs in Germany, including Borussia Dortmund and Hamburger SV, but also have represented teams in tennis, golf, and Olympic sports. Lagardère Sports’ new partnership with Unicorns of Love signals the entertainment agency’s interest in esports. According to Lagardère Sports’ website, they offer full service marketing, including stadium advertising, kit sponsoring, hospitality programmes, and the marketing of media rights.
It is unclear what specific services Lagardère Sports will provide Unicorns of Love. Unicorns of Love have one of the most unique brands in the EU LCS. Perhaps if the partnership is successful, Lagardère Sports will offer their services to other esports organizations based in Germany.
